Trends and timing
Seasonality
Demand by month, weekday and hour of day.
- Controls
- Catalogue-wide, no range
- Plans
- Console and Enterprise
- Used by
- Streaming platforms, Distributors and sales agents
Seasonality
Last 30 days Illustrative sample Share of weekly demand by weekday and hour, catalogue-wide UTC
MonTueWedThuFriSatSun
0:004:008:0012:0016:0020:00
Demand peaks on weekend evenings; a release that lands on Friday afternoon meets the peak head on.
What it answers
When demand happens: by month across the year, by weekday across the week, by hour across the day.
How to read it
Three views. The month chart is share of the year’s demand; the weekday by hour heatmap is share of the week; darker is more. Evenings and weekends lead almost everywhere; the module shows by how much, and where the exceptions are.
On the page
- Filters: market, genre, format. Hours are shown in UTC by default and can be set to the market’s local time.
- Tables give the numbers behind each view.
Tips
Read a market’s local-time heatmap before scheduling a release or a marketing push there. The peak hour differs by four or five hours between markets that share a language.